We built a customer satisfaction evaluation
tool using the multi-criteria analysis and the data
drawn from a questionnaire submitted to the passengers
of the local transit service of a traffic gravitation district
sub-area. It uses properly calibrated utility functions by
which we can assess the increase of the whole customer
satisfaction because of interventions on the transit service.
This tool can efficiently support the actions of the local
public transit manager.
- Settembre
2011
Num. 9
Pag. 717